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And for the first time, there is a plausible opportunity for the labels to bail on You Tube.Facebook’s big video push is finally providing the first real competition for You Tube, and Facebook has made it clear that it’s interested in music, too.Or, in You Tube’s language: “Today, any artist can upload a video to You Tube and get discovered by over 1 billion people around the globe.That global exposure has allowed You Tube and Google to pay out over billion to the record industry to date.Another little grace note: If you play a video that has a lot of other things in it besides the song you want to hear — say, Michael Jackson’s “Thriller” — and turn to audio-only mode, You Tube will replace the video soundtrack with a stripped-down version of the song.But comparing You Tube Music to the other subscription services probably doesn’t make sense, because it’s unlikely that people who want to subscribe to music services will do that; 20 million of them are already paying for Spotify, 6.5 million more are paying for Apple Music, and another three million to six million are paying for Deezer. If you subscribe via i Tunes: Payment will be charged to i Tunes Account at confirmation of purchase.
One thing that You Tube doesn’t do is offer playlists based on the mood or activity you’re in: No “Getting Ready to Go Out” or “Intense Studying” options here.
Those are still around, but this time You Tube isn’t leading with that stuff: It figures you’re likely to want the real Adele before you get to Adele-related content.